Moving out!

In case you haven’t heard, I am moving. Oh don’t worry, I’m not moving too far away. In fact, we will still be able to chat, perhaps even better!

I’ve acquired the official domain, so my little spot here will be moving onward to the new domain. You’ll need to update your subscriptions and bookmarks with the new website. Eventually this space will be left for the dust bunnies to take over.

I will be hosting a House Warming Party soon, too. Prizes, games, and more will be in store for all of my loyal fans! Aren’t you excited?

For now, stay tuned for details. In the interim, please bear with me as I make this transition as quickly as possible.


NASCAR Sponsorships & AMA Baltimore Trivia

As you may know, I am the brainchild behind the weekly AMA Baltimore Trivia. Every Tuesday, a new trivia question is posed and folks like you get to play along. With the big NASCAR race this past weekend, Daytona 500, it is only fitting that we celebrate this ultra money-making sport with NASCAR trivia.

Read my summary of NASCAR Sponsorships and why marketers invest so much money for even the smallest of real estate.

Congrats to Trevor Bayne, the first rookie to win the prestigious race, just one day after his 20th birthday! Amazing!!

Want to play along with this weeks’ trivia? C’mon over to the AMA Baltimore Facebook page to play!

Super Bowl XLV Commercials in Review: Top 5 Best and Worst

The 2011 Super Bowl ads were dominated by cars, TV shows, and movie trailers. Overall, I was disappointed with the quality of the commercials. It was obvious that advertising budgets have been slashed. Social media let me down, too. Only 2 commercials drove people to continue the commercial online, while a handful of brands displayed a Facebook and/or Twitter logo. I expected brands to promote their social media sites with calls to action in the commercial, much like the “Greatest Salesman in the World” from last year that drove viewers to continue viewing the story online. Chevy Cruze’s “Status” featured the new OnStar feature allowing you to check your Facebook status directly from the car. This is as good as social media got for the big show.

Did you notice Christina Aguilera’s flub during the National Anthem?

Here’s how the commercials break down:
2011 Super Bowl Commercials Breakdown

Most people agree that Doritos and Chrysler stole the show. Between “Pug Attack” and “The Best Part,” Doritos showed off the outskirts of humor in the first half. Trivia: Doritos was the most tweeted about brand during the Super Bowl, according to Tweet Beat. Chrysler’s “Imported from Detroit” featuring Eminem tugged at the heartstrings of anyone that’s been down on their luck or has gone through a hard time. I imagine that Detroit dwellers felt it the most.

Volkswagen and Chevrolet topped the charts for automakers through creativity and humor. The “Black Beetle” was a creative blend of “Honey I Shrunk the Kids” using beetles at ground level overlaid with Ram Jam’s “Black Betty” tune, introducing the new VW Beetle. “The Force” was a popular pre-Super Bowl Day ad released about a week ago and made a Twitter top tweeted brands before the big day. Chevy showed who’s boss with the Silverado “Tommy” commercial and “Misunderstanding” which debuted a Chevy Cruze at a retirement home.

Both E-Trade and Career Builder know that “if it ain’t broke, don’t fix it” is the way to go, leveraging the baby and monkeys in its commercials. The E-Trade commercial featuring the cat left the room laughing when the baby said, “I told you to get a flu shot.” Career Builder’s “Parking Lot” may have been the most satirical of the night. We’ve all been stuck between a job and a hard spot.

Bud Light hit home runs with several commercials, notably “Hack Job” and “Dog Sitter.” On the other hand, Budweiser didn’t live up to usual standards and had relatively flat ads that I don’t think I even remember. Let’s not even mention Stella Artois’ dismal “Crying Jean.”

The Coca-Cola vs. PepsiMax showdown was evident. Each took totally different directions in messaging this year. Coca-Cola’s “Border Crossing” was my favorite of those to choose from. I thought it was funny, but others thought it was stupid. Go figure. PepsiMax won the battle this year, in my opinion. “First Date” and “Love Hurts” were a hoot! Come on ladies, how many times do you wish you could shove a bar of soap in your mans’ mouth, or attempt to throw a can of soda at him for wandering eyes? Yep, thought so. “Torpedo Cooler” was great, too!

A few more commercials worth mentioning are Bridgestone’s “Carma” featuring a beaver who chops down a tree to stop a driver from continuing on a road into raging waters, Teleflora’s “Help me Faith” demonstrating how hard it is for men to come up with something heartfelt on Valentine’s Day, and’s “Super Bowl Celebration” which included television highlight reels of shows featuring football snacks, jersey’s and games. Another commercial liked by many was Motorola Xoom’s “Empower the People.” And I can’t leave out’s “Smush” (which I didn’t care for). I totally didn’t get Best Buy’s “Ozzy vs. Bieber” commercial, either.

Top 5 Best Commercials

Pepsi Max “Love Hurts”

Career Builder “Parking Lot”

eTrade “Cat”

Volkswagon “Black Beetle”

Bud Light “Hack Job”

Top 5 Worst Commercials
Stella Artois “Crying Jean”
Audi “Release the Hounds”
Snickers “Logging”
Groupon “Tibet”
Sketchers “Hello Shape up”

AMA Baltimore wants your opinion!

Vote for your Favorite Super Bowl Ads with our Survey! See if others agree with your or not!

After taking the survey, comment below with why you love your Top 5 commercials!

Super Bowl! Super Bowl! Super Bowl!

… like Sunday! SUNDAY! SUNDAY!

In case you didn’t know, there’s a big show tonight, and I’m not talking about men in tights, either! ha!

I am so excited about the commercials this year. Social media is going to play a big role in the ads, and they are expected to be better than ever. They better be with a cost of around $3.9 million a pop!
Yes, I know.. that number is usually inflated and it never reflects the rate card pricing.. which goes out the window for events like this. But it sounds good, right?

I am going to be your Super Bowl Commercial 411. I’ve got the inside scoop on when commercials are airing, pre-releases and more.

You want even more?

Tomorrow check back here over at AMA Baltimore to get my take of the best and worst of commercials, and why I think they were a hit or flopped. has created a #bzbowl game that allows players to collect points based on spotting traditional advertising cliche’s. This is going to be FUN.
As various Super Bowl ad cliches show up in commercials, check the items off your list and total up the points at the end of the quarter and/or game.
Prizes are optional.

Now, for the inside scoop… has released the commercial schedule. Seriously!
Take a look at what products air when, and be ready to take notes! Notice anything key about the products in slots before/after each ad spot?

I’ve already mentioned that social media is expected to be a big part of tonight’s ads. Here’s the skinny:
Social Media Gets Legs

Oh, and don’t forget to check in on Four Square to don your Super Bowl XLV badge!

Lots of brands have been getting pre-show buzz. Volkswagon is one of them.
Mashable has a Top 10 list of brands getting the most pre-show Twitter buzz.

Here’s a sneak peek at the VW commercial to air later today:

What brand are you most looking forward to seeing in the Super Bowl commercial dual?

Katie has a Facebook Fan Page!

After much thought, I’ve decided to separate my worlds a little bit. This goes against my conventional wisdom and my thoughts on a personal brand. For the record, I think people are your friends because of all that you are as a person – that includes your personal interests, hobbies, passions, and more. That may even include work now and then.

With that said, I’ve had a few friends on Facebook that are a little overwhelmed with all of the marketing gab that I share. I don’t blame them – I wouldn’t want to read about what’s new in the SEC world. So, I have a new Katie B. Roberts Facebook Fan page.

Don’t worry, I’ll still share the important stuff with my personal Facebook page. BUT, I’ll have even MORE content over at Katie B. Roberts, the official fan page.

I also plan to do some specials, contests, and all the other cool and fun things I preach about… so you want to make sure you are in on the fun. Plus, it’s cool to be an early adopter of Katie B. Roberts, the official fan page. ha!

So here you have it…. “Like” Katie B. Roberts, the official fan page on Facebook .. and you’ll be in the know of cutting edge marketing information on a regular basis. That’s a guarantee!

Hope to see you in the fan club!


(Late Edition) Marketing Monday: Video as a marketing tool

Every Monday, I post a marketing challenge in the AMA Baltimore Linkedin group. If you haven’t joined the group, c’mon over.. we don’t bite!

I’m a fence-sitter when it comes to video and using it in the marketing mix. I am not a fan of it on websites, yet I love it on Facebook and, well, YouTube of course.

Check out the rest of my opinion on this quickly-becoming-popular marking tool over on Linkedin:

AMA Baltimore Linkedin Group: Marketing Monday

Here’s the blooper reel of my last quasi successful video attempt: Watch Katie Screw up a 19 Second Commercial

Social Media Seminar

Katie B. Roberts speaking on Social Media Strategy at BWCC

Look at that awesome group!

This past Friday, January 14, I spoke at the Baltimore Washington Corridor Chamber (BWCC), Women in Business kick off meeting. I spent most of the time discussing various social media strategies with real word case studies that have proven to drive lead generation, compliment the sales process, and help manage customer service issues.

Here are a few of the bullet points from the seminar:

  • There is no science to social media
  • Social Media cannot stand alone in the marketing plan; instead, it should be integrated with other sales and marketing strategies
  • 3 buckets of marketing: Online Marketing, Face to Face, and Media & Advertising
  • Social media is not a sit back and wait; “If you build it and they will come” does not work in social media
  • 3 ways to attract community members on social media platforms: Engage, Provide Content, and Give to Get
  • ENGAGE: Contests, listening and responding, humanize the voice
  • CONTENT: Captivating & creative, include things like blogs, white papers, product specs, industry information
  • GIVE TO GET: Offering coupons and other discounts to your customers is a great way to attract new members
  • Tips to engage, types of information to share as content creations, and “give to get” ideas
  • “Give ’em something to talk about…”
  • Resources
  • Websites I follow to learn about social media
  • If you’d like a copy of the presentation, download it here.
    If you share this with others, please credit the author (ME!) appropriately. Lots of time went into that..

    Stay tuned right here, on this blog channel. I’ll be exploring more of each of the topics in the presentation over the next few weeks.

    Feel free to post your questions from the seminar or the presentation. I love to chat about social media, in case you haven’t noticed!

    Or, if you’d like to chat about your current strategy and where you’d like to be, I offer a complimentary 30-minute consultation – just because I like you. Simply drop me a note and I’ll be in touch.

    And one last thing….

    I’m planning on conducting a 5-part webinar series that dives into the actual how-to of each of the platforms to grow your social media community. Each session will be 1 hour in length including time for Q&A, The cost will be $25 per session, or all 5 for $100.
    If you are interested, please let me know. If I can get enough people interested, I’ll find a way to make this happen!


    Upcoming Seminar: Inbound Marketing to Grow the Pipeline

    Guess what?

    I’m speaking!
    Those of you that have known me for a while know how much I love speaking, even to small audiences. I found my speaking niche a few jobs ago when I was the face of the company, sent to share tips and tricks, marketing trends, and advice to user groups and customers all over the country.

    Guess what else?
    You get a discount to attend the seminar! A $25 discount!
    (Sorry for those of you looking for, “You get a CAR!” ala Oprah Winfrey..)

    At the next Baltimore Washington Corridor Chamber meeting, I will be discussing how social media fits into the inbound marketing strategy to drive bottom line results.

    Event Details:

    Integrating Social Media in the Sales & Marketing Mix

    Chances are you have a Facebook, Linkedin, and maybe even a Twitter account… but now what?

    Social media can be a great tool to help grow your B2B or B2C business. In this seminar, you’ll understand the role of social media as part of the overall inbound marketing strategy while leveraging the big 3 social media platforms for prospecting, lead generation, customer service, and increase sales closing ratios.

    Key Takeaways:

  • Online Marketing as a strategy
  • Methods to leverage social media communities
  • Best practices from real life case studies
  • Date: January 14, 2011


    Location: Doubletree Columbia Hotel (formerly the Hilton)

      5485 Twin Knolls Road
      Columbia, Maryland 21045-3247

    $20 (Includes $25 discount)
    Breakfast included

    To register, please call Nancy LaJoice, Membership Director of BWCC, and mention that you are an AMA member or friend of Katie Roberts in order to receive the member rate.

    Baltimore Washington Corridor Chamber
    Nancy LaJoice