Monthly Archives: January 2011

Katie has a Facebook Fan Page!

After much thought, I’ve decided to separate my worlds a little bit. This goes against my conventional wisdom and my thoughts on a personal brand. For the record, I think people are your friends because of all that you are as a person – that includes your personal interests, hobbies, passions, and more. That may even include work now and then.

With that said, I’ve had a few friends on Facebook that are a little overwhelmed with all of the marketing gab that I share. I don’t blame them – I wouldn’t want to read about what’s new in the SEC world. So, I have a new Katie B. Roberts Facebook Fan page.

Don’t worry, I’ll still share the important stuff with my personal Facebook page. BUT, I’ll have even MORE content over at Katie B. Roberts, the official fan page.

I also plan to do some specials, contests, and all the other cool and fun things I preach about… so you want to make sure you are in on the fun. Plus, it’s cool to be an early adopter of Katie B. Roberts, the official fan page. ha!

So here you have it…. “Like” Katie B. Roberts, the official fan page on Facebook .. and you’ll be in the know of cutting edge marketing information on a regular basis. That’s a guarantee!

Hope to see you in the fan club!



(Late Edition) Marketing Monday: Video as a marketing tool

Every Monday, I post a marketing challenge in the AMA Baltimore Linkedin group. If you haven’t joined the group, c’mon over.. we don’t bite!

I’m a fence-sitter when it comes to video and using it in the marketing mix. I am not a fan of it on websites, yet I love it on Facebook and, well, YouTube of course.

Check out the rest of my opinion on this quickly-becoming-popular marking tool over on Linkedin:

AMA Baltimore Linkedin Group: Marketing Monday

Here’s the blooper reel of my last quasi successful video attempt: Watch Katie Screw up a 19 Second Commercial

Social Media Seminar

Katie B. Roberts speaking on Social Media Strategy at BWCC

Look at that awesome group!

This past Friday, January 14, I spoke at the Baltimore Washington Corridor Chamber (BWCC), Women in Business kick off meeting. I spent most of the time discussing various social media strategies with real word case studies that have proven to drive lead generation, compliment the sales process, and help manage customer service issues.

Here are a few of the bullet points from the seminar:

  • There is no science to social media
  • Social Media cannot stand alone in the marketing plan; instead, it should be integrated with other sales and marketing strategies
  • 3 buckets of marketing: Online Marketing, Face to Face, and Media & Advertising
  • Social media is not a sit back and wait; “If you build it and they will come” does not work in social media
  • 3 ways to attract community members on social media platforms: Engage, Provide Content, and Give to Get
  • ENGAGE: Contests, listening and responding, humanize the voice
  • CONTENT: Captivating & creative, include things like blogs, white papers, product specs, industry information
  • GIVE TO GET: Offering coupons and other discounts to your customers is a great way to attract new members
  • Tips to engage, types of information to share as content creations, and “give to get” ideas
  • “Give ’em something to talk about…”
  • Resources
  • Websites I follow to learn about social media
  • If you’d like a copy of the presentation, download it here.
    If you share this with others, please credit the author (ME!) appropriately. Lots of time went into that..

    Stay tuned right here, on this blog channel. I’ll be exploring more of each of the topics in the presentation over the next few weeks.

    Feel free to post your questions from the seminar or the presentation. I love to chat about social media, in case you haven’t noticed!

    Or, if you’d like to chat about your current strategy and where you’d like to be, I offer a complimentary 30-minute consultation – just because I like you. Simply drop me a note and I’ll be in touch.

    And one last thing….

    I’m planning on conducting a 5-part webinar series that dives into the actual how-to of each of the platforms to grow your social media community. Each session will be 1 hour in length including time for Q&A, The cost will be $25 per session, or all 5 for $100.
    If you are interested, please let me know. If I can get enough people interested, I’ll find a way to make this happen!


    Upcoming Seminar: Inbound Marketing to Grow the Pipeline

    Guess what?

    I’m speaking!
    Those of you that have known me for a while know how much I love speaking, even to small audiences. I found my speaking niche a few jobs ago when I was the face of the company, sent to share tips and tricks, marketing trends, and advice to user groups and customers all over the country.

    Guess what else?
    You get a discount to attend the seminar! A $25 discount!
    (Sorry for those of you looking for, “You get a CAR!” ala Oprah Winfrey..)

    At the next Baltimore Washington Corridor Chamber meeting, I will be discussing how social media fits into the inbound marketing strategy to drive bottom line results.

    Event Details:

    Integrating Social Media in the Sales & Marketing Mix

    Chances are you have a Facebook, Linkedin, and maybe even a Twitter account… but now what?

    Social media can be a great tool to help grow your B2B or B2C business. In this seminar, you’ll understand the role of social media as part of the overall inbound marketing strategy while leveraging the big 3 social media platforms for prospecting, lead generation, customer service, and increase sales closing ratios.

    Key Takeaways:

  • Online Marketing as a strategy
  • Methods to leverage social media communities
  • Best practices from real life case studies
  • Date: January 14, 2011


    Location: Doubletree Columbia Hotel (formerly the Hilton)

      5485 Twin Knolls Road
      Columbia, Maryland 21045-3247

    $20 (Includes $25 discount)
    Breakfast included

    To register, please call Nancy LaJoice, Membership Director of BWCC, and mention that you are an AMA member or friend of Katie Roberts in order to receive the member rate.

    Baltimore Washington Corridor Chamber
    Nancy LaJoice