One response to “Implications of the New Starbucks Logo?

  • Tim

    Katie: Good review of the logo change. My first thought was similar – they dropped their NAME. I guess there comes a point where the logo is synonymous with the name (pepsi, nike, mcdonalds, etc). I’m not sure if Starbucks is there yet. I think people see the circle and name more than they see the “siren” in the middle. I hope they don’t experience the same backlash that “The Gap” did when they changed. Although that was a complete change and this one is just a simplification of an already existing mark.

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