Tag Archives: AMA Baltimore

NASCAR Sponsorships & AMA Baltimore Trivia

As you may know, I am the brainchild behind the weekly AMA Baltimore Trivia. Every Tuesday, a new trivia question is posed and folks like you get to play along. With the big NASCAR race this past weekend, Daytona 500, it is only fitting that we celebrate this ultra money-making sport with NASCAR trivia.

Read my summary of NASCAR Sponsorships and why marketers invest so much money for even the smallest of real estate.

Congrats to Trevor Bayne, the first rookie to win the prestigious race, just one day after his 20th birthday! Amazing!!

Want to play along with this weeks’ trivia? C’mon over to the AMA Baltimore Facebook page to play!


(Late Edition) Marketing Monday: Video as a marketing tool

Every Monday, I post a marketing challenge in the AMA Baltimore Linkedin group. If you haven’t joined the group, c’mon over.. we don’t bite!

I’m a fence-sitter when it comes to video and using it in the marketing mix. I am not a fan of it on websites, yet I love it on Facebook and, well, YouTube of course.

Check out the rest of my opinion on this quickly-becoming-popular marking tool over on Linkedin:

AMA Baltimore Linkedin Group: Marketing Monday

Here’s the blooper reel of my last quasi successful video attempt: Watch Katie Screw up a 19 Second Commercial

BOOM! Mobile Marketing Just Blew Up

Six months ago, if you had said that mobile marketing would be exploding by the end of the year, I probably would have raised an eyebrow, gone into some sort of debate, and ultimately said, “You are crazy. It needs another 12 months..”

(Yes, I admitted I was wrong. It doesn’t happen often, so take it while I am offering it..)

Over the past few years, mobile marketing has been limited to the iTunes app market for iphone users. Blackberry dabbled in this space fairly well in 2009 & 2010, and I thought for sure Blackberry was going to be the force to contend with iphones, especially when they came out with the touch screen devices. Last Christmas my mom bought a Droid and I saw that it had potential, but no where near the realized potential it has landed in the past 6 months alone.

Yes, I had Droid envy. When I lost my job, and thus my blackberry, I went through withdrawal. Like cocaine addicts, shaking.. trembling.. feeling guilt for not checking in on Foursquare… not knowing what was happening on Facebook .. without access to Pandora…unable to upload photos to Flickr… It was bad. I finally marched into the Best Buy store and bought the Droid X. No 12-step program was needed, just one single, expensive (for the unemployed) step.

This life changing moment made me realize how powerful mobile devices have become and how integral they are in our world, especially for the connected folks. Like a child on Christmas Day, I tore into the package, immediately found the Android Market and furiously began download app after app. (Check back later for my list of favorite Android Apps!) I was caught up in the whirlwind of being connected again. Not only that though, but being exposed to the whole new world of mobile marketing. Sorry Blackberry, but you lost the game to get you a ticket to the playoffs. Having been a Blackberry user, I was mostly accessing work-related stuff – email, documents, texts, phone calls, Foursquare, Twitter, and Facebook.

Katie B Roberts QR Code

QR Code for this blog

That all leads me to where the mobile world is today. Over the past 2 months, I’ve been diving into a 500′ deep ocean of possibilities. I’ve learned about QR Codes, SnapTag, Coupon Finders, real time survey tools, Angry Birds and so much more. The way that we buy as consumers has changed, just about overnight. Our whole shopping experience is defined by a coupon we can find on our phones, compare prices of a specific product just by taking a picture of a bar code, enter sweepstakes without having to fill out a single form or having to buy a product. We don’t even need to carry all of those “VIP Discount Cards” with us since there’s an app that stores all of them for you – all you have to do is scan your phone. This is incredible to me.

Game Changer. A PHONE has become a game changer, instantly.

My favorite mobile thingy is QR Codes. This long overdue technology is going to bring new life back into print advertising and finally bring a bi-directional communication to the reader. YES! Advertising is not yet dead, folks. I can flip through a magazine, get an email, or receive a flyer or sell-sheet that has a QR Code on it. With a quick photo snap of the code with my camera, I’m taken to a website or landing page about that product.. and hopefully the page has a coupon or sweepstakes for me to engage with the company instantly. COOL.

A flavor of QR Codes is SnapTags, and Coors Light is bringing it mainstream. Their new packaging as a ramp up to Super Bowl commercials offers a SnapTag of which you can snap a photo and enter a contest. Can you see it now? Mobilites going through the cases of Coors Light in a liquor store near you to try and win the grand prize… Genius!

Imagine standing in a store, looking at a shiny new big screen TV, then looking at the price tag. You think to yourself, “Gee, I wonder if that’s the cheapest price out there for this model TV…” Then you set off for the next store, and the next, and the next… trying to find the best price. You may even check a few websites to see if they have a cheaper price, or you may stalk your inbox to see if the next email from a store has a coupon for the TV you want to buy. That’s a lot of work to buy a product. Marketers haven’t made it easy for we price-conscious shoppers. Hey, guess what… there’s an app for that! There are dozens of apps that do this, but they all essentially do the same thing. You find the bar code on the TV box, whip out your phone, launch the app, then snap a photo of the bar code. The little elves inside search frantically far and wide to find the cheapest price for the exact same model TV. Within nanoseconds, you will know whether you are looking at the cheapest price, shipping/delivery included, for your new TV, Super Bowl ready. That’s amazing to me.

I don’t see this runaway train stopping any day soon. Mobile marketing is a force to be reckoned with, especially if you haven’t found a way to make it fit into your 2011 plan yet. If you aren’t ready to take the leap with QR codes (By the way, they are great for business cards to link to your Linkedin page, a landing page on the website for networking events, and so much more!), or an app isn’t right for your business, start with mobile messaging. I’m using Mobile Scoops to run the AMA Baltimore mobile marketing initiatives. We send out notices of upcoming events, coupons for future events, Trivia Tuesday’s, surveys, and sweepstakes at events. That’s pretty daggone cool. Our engagement quotient is rapidly rising, and I can’t wait until we have more users interacting. It’s going to be so much fun!

I want to know… What’s your favorite flavor of mobile marketing? How are you using it now, or plan to in the new year?